Data And Analytics Software Market Size, Share Report 2030

12 AI Tools To Supercharge Your Marketing Workflow

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Artificial intelligence is improving at a rapid rate—so much so that AI tools are becoming indispensable for professionals seeking to streamline their workflows and enhance their productivity. Marketing and communications teams especially are finding their own ways to pair their natural creativity and ideas with the power of AI to drive innovation and stay competitive with others in their field.

Whether they want to create beautiful presentations, analyze customer feedback and data or optimize campaigns in real time—AI can be immensely helpful in streamlining marketing tasks, allowing teams to focus on the work that matters most to them. Below, 12 Forbes Communications Council leaders share the AI tools that have been most beneficial to them and their teams and why they'd recommend you try them out yourself.

1. ChatGPT

ChatGPT is the Swiss Army knife of AI. Five high-value use cases within the communications discipline include: 1. Competitive research, 2. Message development, 3. Simulated focus groups, 4. Benchmarking and trend identification, and 5. Brainstorming. If you're not already using ChatGPT daily, you're two years behind. It's free, so you can add this incredible new teammate and remain budget-neutral! - Colleen Edwards, NextGen Healthcare

2. Beautiful.Ai

I use Beautiful.Ai, which is an AI-powered software that makes it easy to create professional presentations. It helps automate the design process, allowing us to focus on the content while ensuring visually appealing results. It includes smart design templates and a large library of visual assets, though its integration with PowerPoint could be better. - Svetlana Stavreva

3. Breeze Copilot

HubSpot announced more than a few new AI tools over the last few months. One in particular that is worth noting is Breeze Copilot. It is a vastly improved version of the much lesser-known ChatSpot. The easiest way to describe Copilot is having a ChatGPT-like tool directly built into HubSpot, with access to all your CRM data. No more going back and forth between AI tools and HubSpot! - Alexi Lambert Leimbach, Xcellimark

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

4. Claude

I've found Claude to be invaluable for analyzing customer feedback and campaign data. It quickly identifies patterns in complex datasets that inform our content strategy, turning days of manual analysis into hours of focused work. The key is its ability to explain reasoning, helping validate insights against our expertise. - JoAnn Yamani, Adeia

5. Writer

We've successfully implemented Writer across our team. It uses your style guide and custom voices to maintain brand consistency, plus it has a knowledge graph with first-party data, reports and magic links for blog posts and emails. Beyond tools, building an AI-first culture is key—focusing on upskilling, reskilling and continuous knowledge sharing through teach-backs. - Scott Morris, Sprout Social

6. Perplexity

Perplexity is a powerhouse for cutting through information overload. It's like having an intelligent research assistant that not only finds data but distills insights with clarity. Whether I need quick answers, deep dives or fresh angles on a topic, it delivers without the rabbit holes. I can definitely vouch for it. - Saakshar Duggal, Artificial Intelligence Law Hub

7. NotebookLM

I used Google's NotebookLM to create AI-generated podcasts from several of my articles. As a consultant, most of my time is spent on client work, so I was looking for a quick way to repurpose content for my website. It only took a couple of minutes to generate each podcast featuring two AI-generated individuals discussing my work. It's a great tool for small teams who want to quickly adapt content. - Rekha Thomas, Path Forward Marketing

8. Jasper

Jasper is extremely helpful, empowering our team to develop strategic marketing campaigns and scale our content efforts. It enhances our productivity by quickly generating high-quality content, streamlining our processes significantly. I highly recommend Jasper to anyone looking to boost their content strategy and campaign effectiveness. It's been a game-changer for us! - Heather Stickler, Tidal Basin Group

9. Bricks

Bricks helps non-savvy Excel users hack their skills with lookups, formatting, formula issues and more. I would recommend it to any organization that is dealing with a heavy amount of data and manual workflows and where training for Excel is limited. - Melissa Sierra, USIM

10. AI Tools For Video

There are many tools for cutting down videos, and the ability to take long-form content and trim it into short-form clips is invaluable. In this day and age, every brand is also a content publisher, which means there is a need for more content than ever before. Being able to take long-form content and generate hundreds of short clips is a superpower. - Keith Bendes, Linqia

11. AI Tools For Meetings

AI goes beyond workflows and bad captions to strengthen brand equity via smarter insights and storytelling. Microsoft CoPilot and Teams Recap, as well as Zoom AI Companion, extract and refine meeting insights and external research into relevant narratives and strategies, ensuring an engaging brand experience across all consumer touchpoints. I still prefer CART human-generated captions for more accuracy with my hearing disability. - Toby Wong, Toby Wong Consulting

12. AI-Powered Analytics Tools

AI-powered analytics tools help track audience sentiment and behavior as well as optimize campaigns in real time. They enable agile adjustments to messaging, ensuring relevance and high engagement rates. These tools also enhance efficiency by automating data analysis, freeing up time for strategy and creativity. However, while AI boosts performance, it should always support human innovation and decision-making. - Jamie Elkaleh, Bitget Wallet

Your New Creative Supply Chain: 5 Takeaways On AI And Marketing Content

Matthew Lieberman is the CMO at PwC U.S. And an innovative executive at the crossroads of marketing, media and technology.

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As marketers, we know what buyers want: incredibly appealing content customized just for them and updated nonstop.

Sounds simple, right? In reality, delivering on that promise—at scale and without skyrocketing costs—has always been a challenge. But with AI, it's becoming not just possible but practical. That said, building an AI-powered "content supply chain" takes more than just adopting AI tools. It requires a clear vision, strategic restructuring, new skill sets and thoughtful change management.

At my firm, we're all in on AI within our walls and for our clients. With the marketing world engaging in key events such as the Adobe Summit in March, I've put together some takeaways about our experiences with AI and marketing content. Here are my top five:

1. The old ways no longer work.

Marketing leaders know they should change how they deliver growth and help the business—and AI is a big part of the answer. In PwC's October 2024 Pulse Survey, 93% of the CMOs responding shared that positioning marketing as a growth driver at their company is a challenge. Additionally, 78% agreed that their current business model needs to change fundamentally, and the same proportion said they'll use GenAI to make changes to their business model. It's part of the accelerating trend to find more and more concrete value from AI right now.

For marketers, the key message is to deliver growth, keep costs down and show that you're getting value from AI.

2. Make it hyper-personalized—and reusable.

AI's value in content creation (and marketing in general) comes from smart human-AI collaboration. Here's how that can look. Here's what that looks like in practice: your skilled creatives generate ideas and conduct research, using AI as a thought partner to surface insights and explore angles. They might even leverage AI to draft an initial version, which the team then refines into original, high-value thought leadership or other compelling content.

Once the content is finalized, AI takes on a supporting role in repurposing it. It breaks down the text into modular components—headlines, summaries, key quotes, statistics and action points—allowing marketers to tailor messaging dynamically. A CFO at a tech company might see a different headline, data point and key takeaway than a healthcare CIO. A social media post for recruiting talent will feature an entirely different mix. AI not only assembles these variations but also helps optimize them—suggesting multiple versions for A/B testing, analyzing engagement and refining outputs for better results.

People are taking the lead every step of the way, but AI helps you adeptly personalize it and reuse it at scale. It can feel more exciting for your customers since it really was made just for them.

3. Keep your voice, manage your risks and get it all organized.

No matter how much you use AI, you still need to keep what defines you: your brand voice. If you have formal brand guidelines, teach them to AI and keep them front and center for your team. If you don't have brand guidelines, create them now. Connect, too, with your risk and compliance teams. Work out a review process for AI-enhanced content that always keeps people in charge of making the key decisions.

Now, how do you keep an eye on the massive amount of new, personalized content you're going to be creating? Standardize it and put it all in the same place: a digital asset manager to help share, edit, track, review and distribute approved content. All these new standards and tools can help ensure consistency and quality while mitigating risk and increasing speed.

4. You may need to market marketing to marketers.

AI may change everyone's job. That can feel scary. Marketers are some of the most forward-looking professionals around, but it's human nature to keep doing things the old way as long as you can. And AI is moving fast. If you and your team don't learn fast, you'll be left behind.

To manage this change, you need to do more than create new workflows and offer new skills. Identify the new roles that people will fulfill in the age of AI so they don't fear that AI will displace them. Get people excited and show how AI can enhance their value and workday. You will, in short, need to market the new ways of marketing to your marketers.

However, this transition doesn't have to be intimidating—it can be engaging, even fun. From AI hackathons to interactive "prompting parties" and creative incentives, there are plenty of ways to make adoption feel like discovery rather than disruption.

5. People matter more than ever.

There's currently a big "first-mover advantage" to AI, but soon it may just be part of everything every business does. At this point, two things will set you apart: how well you reorganize to leverage AI and how strategic and creative your people are. Anyone can tell a chatbot to "create" content or a marketing strategy, but without humans doing the real thinking and conducting oversight, it won't be any good.

AI will help power your content supply chain, but people should lead by creating original content and setting a strategy to mix, match and deliver it. Even as AI does much of the work, marketing success will still depend on marketing talent. Make sure your people know that, and then give them the AI-based tools and workflows that can multiply their value.

AI-driven marketing isn't a shortcut—it's a strategic shift. Integrating AI into a well-structured content supply chain can help brands achieve hyper-personalization at scale while maintaining consistency and quality. However, the true differentiator remains human creativity—the spark that transforms AI-generated insights into engaging, emotionally resonant content that can deliver real business impact.

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How Should Gen AI Fit Into Your Marketing Strategy?

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its implications, opportunities, and challenges. Because it produces various forms of content, marketers often view it as a powerful advancement in creating product copy, blog posts, video and web ads, personalized offers to customers, and market research (e.G., in some cases gen AI can be used to predict responses by prospects, customers, and other market participants). Indeed, the ninth edition of Salesforce's "State of Marketing" report, a survey of 5,000 global marketers, found that "implementing or leveraging AI" was their number one priority. Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%. Similarly, Unilever's customer service agents rely on gen AI in ways that reduce their time-to-respond by 90%.

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