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CNH Is Leveraging Cutting-edge Technology To Innovate Training

CNH Industrial N.V.

CNH Innovation in training

A CNH employee conducts operator training for a New Holland sprayer using a virtual reality headset and controls

Cab operation simulator

A CNH employee in a cab operation simulator undergoing interactive training via a virtual reality headset

CNH is leveraging cutting-edge technology to innovate training

Basildon, April 3, 2025

CNH continues to break new ground in its use of cutting-edge technology to train its people, customers and partners.

Using simulators, the metaverse, and augmented reality, we are investing in cutting-edge technologies to upskill our workforce in Latin America. This helps our employees, customers and partners to fully harness the potential of our brands' iconic machines.

Among the resources used by CNH for training are cab simulators, which use the actual cab of the machines to simulate activities via virtual reality headsets.

The use of virtual and augmented reality technology is already in place at our India Technology Center (ITC) where it is used to improve quality by testing and evaluating our products.

We also partner with various institutes and universities to ensure collaboration and open innovation thrives.

To find out more and watch our innovation video about our key training and development initiatives, visit: bit.Ly/BreakingNewGround_en

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company's regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH's 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.   

PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY ENHANCES PERFORMANCE AND CONTROL

Handling and shorter braking distances are the new tire's key features, achieved thanks to virtual development techniques and artificial intelligence.

Pirelli's iconic tire, the preferred option for the world's premium and prestige car manufacturers, is now in its fifth generation.For 40 years, it has symbolized technological innovation.

MILAN, March 31, 2025 /PRNewswire/ -- Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tire family that has been synonymous with performance and control since 1985. The P Zero was the first to establish the Ultra-High Performance (UHP) tire market, continuously evolving over the years to anticipate the demands of the premium and prestige automotive segments.

Pirelli P Zero

The P Zero brand, originally born out of Pirelli's long expertise in motorsport, has expanded into a comprehensive family of tires that meets the diverse needs of the high-end market.

FEATURES OF THE NEW P ZEROThe breakthroughs that characterize the new P Zero were achieved thanks to advanced development technologies. By combining artificial intelligence systems with algorithms designed by Pirelli, the company's research and development engineers created groundbreaking solutions to achieve an unprecedented understanding of tire performance dynamics. Virtual prototype testing also played a key role in this process, reducing development time and optimizing resources.

The P Zero has two key strengths – excellence in performance and control – thanks to improved handling, highlighted by track tests on both dry and wet surfaces, and reduced braking distances. From its launch, the new tire has been rated "A" on the European wet grip label1. One of the key goals for Pirelli's latest product was to keep ahead of the rapidly evolving needs of today's automotive market, beginning with the transition to electric mobility.

The development strategy focused on tire structure and tread design, which was optimized through updates to the grooves and contact patch to enhance cornering grip. A more balanced contact patch improves braking performance and wear rate to ensure consistent performance throughout the entire life cycle of the tire. The new P Zero also stands out visually, thanks to new graphics with contrasting markings on the sidewall.

THE NEW P ZERO LINE-UPThe fifth-generation P Zero tire comes in sizes from 18 to 23 inches, with over 50 products already available. These sit alongside the other tires from the P Zero family to provide complete coverage for the premium and prestige market across all applications. Most of the new line-up features Pirelli's specialities, such as Elect: a technology package for electric and plug-in hybrid vehicles that increases range by up to 10% thanks to reduced rolling resistance; adopting solutions specifically designed to handle high torque and reduce noise.

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On top of that, Pirelli's engineers are already working to equip dozens of soon-to-be released cars, with specific versions already homologated for models such as the Lamborghini Urus SE, Audi A5, BMW M5 and M5 Touring, Mercedes GLE and GLS, Lucid Gravity, Polestar 4, Nio ET9, and Xiaomi SU7.

FORTY YEARS OF CONTINUOUS INNOVATIONThis latest tire showcases how high performance and technology continue to be the key strengths of the P Zero range, benefiting from Pirelli's close relationship with all the major car manufacturers in the premium and prestige segments. These valued partnerships have resulted in Pirelli equipping more than 50% of high and ultra-high-end vehicles across all markets worldwide.

Over the past 40 years, more than 3,000 bespoke versions of the P Zero have been created for cars such as the Ferrari F40, Lamborghini Aventador, McLaren P1, every Pagani, Aston Martin V12 Vantage, and Porsche 911, as well as dozens of other models from brands including Audi, BMW, Jaguar Land Rover, and Mercedes.

The P Zero family has always been a vital development laboratory for Pirelli. In fact, innovations such as Elect in 2019 and P Zero E in 2023 (the world's first UHP tire in which over 55% of materials are from natural or recycled sources and with a triple 'A' rating on the European label) were born of P Zero technology.

P ZERO: A FAMILY OF PRODUCTS, FROM TRACK TO ROADThe P Zero family includes UHP products designed for a wide range of uses: from electric cars to track driving, as well as under winter conditions. Alongside this latest P Zero, other members of the extended family cater for every driving need. These include the P Zero E (which combines e-mobility and safety – demonstrated by the triple 'A' rating on the European tire label – as well as reduced environmental impact, thanks to the use of more than 55% natural or recycled materials) and the P Zero R, designed to maximize sporting performance and driving pleasure for high-performance cars and SUVs. For track driving, Pirelli offers the P Zero Trofeo RS, which is also homologated for road use.

The range also includes the P Zero Winter 2, enhancing performance and driving pleasure even on wet or snowy surfaces.

The P Zero name first appeared in motorsport and remains synonymous with the very highest level of tire performance, from Formula 1 through to many other categories.

1

The 10 replacement sizes available at launch have received Class A on the European Label for Wet Grip.

Pirelli Logo (PRNewsfoto/Pirelli North America) Cision

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SOURCE Pirelli North America

Bayonet Innovation Symposium Showcases Cutting-Edge Technology, Adaptive Mindsets In 173rd Airborne Brigade

1 / 7 Show Caption + Hide Caption – U.S. Army paratroopers assigned to 1st Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade explain the unit's drone capabilities during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event highlights the brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army photo by 1st Lt. Tucker Chase) (Photo Credit: 1st Lt. Tucker Chase) VIEW ORIGINAL 2 / 7 Show Caption + Hide Caption – U.S. Army Paratroopers assigned to 2nd Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade demonstrate mortar firing procedures during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event showcases the brigade's digital fires kill chain innovation initiatives.173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army Photo by 1st Lt. Ellington Ward) (Photo Credit: 1st Lt. Ellington Ward) VIEW ORIGINAL 3 / 7 Show Caption + Hide Caption – The Performance Drone Works C100 Heavy-Lift Quadcopter on display during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event highlights the brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army photo by 1st Lt. Tucker Chase) (Photo Credit: 1st Lt. Tucker Chase) VIEW ORIGINAL 4 / 7 Show Caption + Hide Caption – U.S. Army Paratroopers assigned to 1st Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade demonstrate the unit's drone capabilities during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event highlights the Brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army Photo by 1st. Lt Ellington Ward) (Photo Credit: 1st Lt. Ellington Ward) VIEW ORIGINAL 5 / 7 Show Caption + Hide Caption – U.S. Army paratroopers assigned to 2nd Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade demonstrate mortar firing procedures during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event showcases the brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army photo by 1st Lt. Tucker Chase) (Photo Credit: 1st Lt. Tucker Chase) VIEW ORIGINAL 6 / 7 Show Caption + Hide Caption – Maj. Christopher Kieschnik and 1st Lt. Tucker Chase demonstrate the technologies utilized by a Company Fire Support Officer during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event highlights the Brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army Photo by 1st. Lt Ellington Ward) (Photo Credit: 1st Lt. Ellington Ward) VIEW ORIGINAL 7 / 7 Show Caption + Hide Caption – U.S. Army Paratroopers assigned to 1st Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade demonstrate the unit's drone capabilities during the 173rd Brigade Innovation Symposium at Caserma Del Din in Vicenza, Italy, on March 25, 2025. The event highlights the Brigade's digital fires kill chain innovation initiatives.The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.(U.S. Army Photo by 1st. Lt Ellington Ward) (Photo Credit: 1st Lt. Ellington Ward) VIEW ORIGINAL

Soldiers, civilians, and thought leaders from across the Department of Defense and private sector gathered this week for the Bayonet Innovation Symposium, a two-day event focused on advancing the 173rd Airborne Brigade's rapid response capabilities and bolstering interoperability with NATO allies.

Held March 25–26 at Caserma Del Din and Caserma Ederle, the symposium welcomed nearly 50 vendors from across the civilian tech sector to present emerging technologies and discuss how the U.S. Army can better adapt to a rapidly evolving battlefield.

"For us it's about adaptation," said Maj. Frank Solano, one of the lead organizers. "We use the word innovation a lot, but it's really about evolution and adaptation."

The symposium featured demonstrations on a wide range of tools — from artificial intelligence and drone logistics to battlefield communications and data-sharing platforms — all designed to enhance the brigade's operational readiness in complex environments.

"I feel an urgency, and certainly people around me feel an urgency, to be ready and to change the way we do things," said 1st Lt. Aiden Roberts, a member of the brigade's innovation cell.

According to Solano and Roberts, the U.S. Military must now contend with adversaries who use commercially available technologies to challenge traditional advantages. Low-cost drones, open-source software, and off-the-shelf communications gear have dramatically changed the character of modern conflict.

"When we were in Afghanistan, we had airspace superiority, and we had next-generation technologies our adversaries didn't," Solano said. "Now, we're seeing adversaries field similar capabilities at a fraction of the cost."

The brigade's leadership is pushing a cultural shift toward continuous improvement — not just in equipment, but in mindset.

"Being innovative means just not accepting that something is broken," Roberts said. "It means trying to make it better."

Officers from the 173rd's Bayonet Innovation Team are spearheading this push. Among them are 1st Lt. Bennett Hellman, 1st Lt. Francesco La Torre, and 1st Lt. Vincent Gasparri, who have advocated for embracing AI, improved battlefield communications, and novel logistics solutions.

"You need to innovate to survive and to stay ahead and to stay at the cutting edge," said La Torre, who previously served as an executive officer in an airborne rifle company.

Hellman, an infantry officer and the team's director of data, emphasized the importance of aggregating information to unlock the potential of artificial intelligence.

"One of the best things AI offers is the ability to do what humans aren't good at — pattern recognition across millions of rows and thousands of columns," Hellman said.

Gasparri pointed to enhanced communications and data proliferation as key areas of focus. "Using technologies like Starlink, new types of radios, and computing power is essential," he said. "We need to gather data from UAS systems, sensors, and personnel across the battlefield."

The team also shared success stories from within the brigade, including the integration of drones for resupply missions and casualty evacuation. One test involved an octocopter UAS capable of transporting 200 kilograms — enough to deliver Meals, Ready-to-Eat (MREs) to forward positions and extract a casualty dummy known as Rescue Randy.

"Being able to protect troops or resupply formations by using drones is incredible and could save lives on the modern battlefield," Gasparri said.

Across the brigade, innovation is being reframed as a problem-solving process accessible to everyone — not just those in specialized roles.

"Innovation is just problem-solving," La Torre said. "Anyone can innovate if they see a problem."

Hellman added that the Army can and should move at the pace of the private sector. "You look at what Google, Meta, and Palantir are doing — there's no reason the Army shouldn't be able to operate at that speed," he said. "We just all need to buy in and innovate together."

The symposium is part of a broader Army-wide initiative to crowdsource solutions, experiment rapidly, and field new capabilities faster by working closely with industry and leveraging internal talent.

"It's important to equip our paratroopers with the next-generation technologies because we're seeing the character of warfare change," Solano said. "As we are gathering lessons from current conflicts, right now the world is watching."

The 173rd Airborne Brigade is the U.S. Army's Contingency Response Force in Europe, providing rapidly deployable forces to the United States European, African, and Central Command areas of responsibility. Forward deployed across Italy and Germany, the brigade routinely trains alongside NATO allies and partners to build partnerships and strengthen the alliance.

(U.S. Army photos courtesy 1st Lt. Tucker Chase & 1st Lt. Ellington Ward)

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