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From Productivity AI To Personal AI: Macaron AI, The World's First Personal Agent, Officially Launches, Ushering In The Era Of Experience AI

Singapore, Aug. 15, 2025 (GLOBE NEWSWIRE) -- In a bold pivot from the productivity-obsessed AI race, a new entrant is putting life before work. Today marks the launch of Macaron AI, billed as the world's first Personal Agent AI designed not to crank out office tasks, but to help users live better. It is now officially available in North America (English), Japan (Japanese), and South Korea (Korean) with full registration open from day one. Designed to be far more than a productivity tool, Macaron AI remembers your preferences, experiences, and goals with remarkable accuracy—and can instantly turn everyday conversations into personalized mini-apps that make life easier. Built for personal growth and long-term interaction, it represents a new category of AI: one that truly understands, remembers, and evolves with you. This launch marks a turning point in the AI industry: the beginning of the Era of Experience, where user experience—not efficiency—is the central focus. Macaron is the first real product to embody this shift, setting a new standard for what AI can be in everyday life. 

Core Innovation: Deep Memory Meets Scalable Agentic AIMacaron marks a turning point in the evolution of artificial intelligence, introducing a new agentic memory architecture trained end-to-end through reinforcement learning (RL). This breakthrough allows Macaron to grow with each user over time—retaining personal context, adapting behavior dynamically, and delivering experiences that are genuinely responsive to real lives.

Unlike conventional AI assistants that operate within narrow context windows or rely on static user profiles, Macaron's Deep Memory system is built to persist, evolve, and self-optimize. At the start of every interaction, a specialized memory token is activated—distinct from standard reasoning tokens—to trigger real-time retrieval, summarization, and contextual updates. This token doesn't just recall information; it helps the agent determine what to remember, when to update, and how to apply memory, based on learned reward signals. This aligns with the Macaron's capability of generating custom "mini-apps" on the fly, spin up small, tailored applications or tools for each user.

Macaron is built to evolve uniquely with each user – and these bespoke mini-apps are a prime example. One user's Macaron might develop into a skilled fitness coach, periodically coding new workout routines; another user might become a travel concierge, whipping up weekend trip itineraries complete with maps and weather info. It's a far cry from the one-size-fits-all assistants of yesterday. Macaron, in effect, is part memory vault, part coder, part companion – an AI that grows into whatever you need to enrich your life. The output users get from Macaron  will not be a simulation of continuity, but actual long-term coherence across sessions and domains. Whether tracking wellness routines, refining communication styles, or building on past goals, Macaron preserves the essence of personal relevance—eliminating the need for chat folders, repeated prompts, or manual context resets.

Crucially, memory in Macaron is not bolted on—it drives the agent's reasoning and behavior. This tight integration allows the system to move fluidly from conversation to action. Users can make a single request, and Macaron can instantly generate context-specific, executable tools: a fitness tracker tailored to your sleep patterns, a gratitude journal that evolves with your emotional state, or a parenting assistant that crafts bedtime stories based on your child's daily photos. Every tool is grounded in memory, not templates.

This architecture is the real-world application of foundational research. The memory mechanism powering Macaron was first validated through FireAct—a 2023 study conducted by the Macaron team alongside Karthik Narasimhan (co-author of the original GPT paper) and OpenAI researcher Shunyu Yao. FireAct was the first to empirically prove that agent behavior, fine-tuned through RL on post-hoc trajectories, outperforms prompt-based methods by 77% on complex reasoning tasks. It laid the theoretical and experimental groundwork for the memory-driven agent Macaron has become.

What makes this advancement truly deployable is its unmatched training efficiency. Inspired by the GRPO-based methods pioneered by DeepSeek-R1, Macaron expands the envelope of scalable RL. Its 671B-parameter model was trained using just 48 H100 GPUs—an order-of-magnitude reduction from the 512 GPUs typically required in equivalent setups. This was achieved not by sacrificing performance, but by tightly integrating memory optimization into the RL loop, enabling both agentic memory and scalable behavior learning in tandem.

Together, these innovations establish Macaron not only as a technical milestone, but as the first AI product to fully operationalize lifelong memory and agentic reasoning at scale. It does not imitate intelligence—it earns it through interaction, continuity, and adaptability. For users, this means an AI that doesn't reset with each prompt but remembers, learns, and grows—not just smart, but meaningfully personal.

Download here: https://apps.Apple.Com/us/app/id6747623785

A New Era: From Chats to Personalized Tool Macaron AI transforms everyday conversations into powerful, tailor-made mini-apps—bridging the gap between talking about something and actually getting it done. Each interaction is an opportunity to create practical, context-aware tools that adapt to your life, without manual setup or generic templates.

For Example, For plant enthusiasts who struggle to keep track of care routines, Macaron builds a personalized plant management mini-app. A single photo is enough for the agent to identify the plant, determine optimal watering and fertilization schedules, and provide ongoing reminders tailored to the user's habits.

Wellness-focused users can turn to Macaron for emotional insight. Its daily gratitude journaling tool prompts reflection, tracks mood patterns, and generates summaries to support self-awareness and mental well-being—without the friction of manual setup or external apps.

These scenarios highlight what makes Macaron distinct: it doesn't offer predefined features—it creates custom, functional tools in response to each individual's life.

Unlike productivity-focused agents that emphasize task completion, or demo-based experiences with little real utility, Macaron offers personalized, practical, and ever-evolving solutions that integrate seamlessly into the rhythms of daily life. It represents a new category of AI—one designed not to replace people, but to empower them thoughtfully, personally, and continuously, supporting not only productivity but also personal growth and well-being.

Ushering in the Experience-First Era of AIMacaron marks the beginning of a new chapter—one where AI is not just efficient, but empathetic; not only smart, but personal. By combining memory, adaptability, and real-world functionality, it introduces a new category: the Personal Agent, built not to replace human agency, but to amplify it.

This is the Era of Experience—where technology supports life as it is lived, with all its nuance, emotion, and unpredictability. Macaron AI is the first real product to make that future accessible, scalable, and deeply human.

The question is no longer how AI can help us work faster—but how it can help us live better. With Macaron, that future is no longer a concept. It's here.

Soon Everyone May Have An AI Personal Assistant For Work And Home ...

There's been a lot of collective anxiety about the threat artificial intelligence might pose to humanity, but many at the forefront of the technology assert that it comes in peace — and could actually be a net positive.

If you ask Mustafa Suleyman, the cofounder of DeepMind, Google's AI division, artificial intelligence will allow everyone to have their own personal assistant — or a bot "chief of staff" — in the next five years.

"It will be able to reason over your day, help you prioritize your time, help you invent, be much more creative," Suleyman, now the CEO of Inflection AI, told CNBC when describing AI. "It will be a research assistant, but it will also be a coach and companion."

It's not just Suleyman who predicts a world in which everyone is paired with a cyborg.

AI leaders predict a world assisted by AI

Sal Khan, the founder of the education platform Khan Academy, said AI would allow every student to have a personal tutor, and Bill Gates wrote in a blog post that GPT would be like "having a white-collar worker" available at all times.

Some are already using ChatGPT as an affordable alternative to a personal assistant.

One entrepreneur brought on ChatGPT as his "CTO" and used the chatbot to build a Chrome extension in just 10 hours. A freelance writer said he used ChatGPT as a "virtual assistant" to help him come up with titles and write outlines for his articles; he claims it's part of why he can work only 30 hours a week.

A study at one company found that customer-support agents who had AI assistants that could generate suggested responses were happier, more productive, and less likely to quit than those without AI.

Others have used generative AI to develop code, write legal briefs, generate marketing materials, and create student lesson plans.

But AI won't change only the workplace experience. Since OpenAI launched ChatGPT last year, hundreds of millions of users have found ways to integrate the technology into their personal lives.

AI is enhancing interactions outside of work

ChatGPT users have deployed the AI to help them plan a family vacation, enhance their online dating profiles, lose weight, and find apartments — all at varying levels of success.

Some men have found AI chatbots useful in helping them flirt and land more dates, and one mother even asked ChatGPT to diagnose her son's mysterious illness — which was later confirmed by a medical expert to be the correct diagnosis — after 17 human doctors failed to do so.

It's too soon to fully trust AI to automate our lives. ChatGPT has a tendency to produce factual errors, contain biases, and sometimes require multiple iterations of a prompt before it spits out the output you want.

And while experts agree progress is being made toward a new form of AI called artificial general intelligence — or AGI — we are not quite there yet.

Only time will tell whether AI will become a bigger part of everyone's lives — and whether robots will do more good for humanity than harm.

How To Shape Your Personal Brand In The Age Of AI Search

Jason Barnard is a serial entrepreneur, award-winning innovator and world authority on Digital Brand Intelligence™. He's CEO of Kalicube.

Your online reputation is the story that gets told about you when you're not in the room. I learned the hard way that when Google and AI are the storytellers, you'd better provide them with a script.

In 2012, my problem was my outdated Google business presence. I had what felt like the perfect meeting for sealing a business deal. But the deal died.

Months later, I found out why. After our meeting, the CEO had Googled my name. He didn't see "Jason Barnard, serial entrepreneur and digital marketing expert." Instead, the summary of my career he found was simply: "Jason Barnard, the voice of Boowa the blue dog."

The digital ghost of my past career—voicing a blue cartoon dog for a kids' TV series—was completely overshadowing my professional present as a digital marketing strategist. What I found most frustrating, other than the lost money, was that I had the credentials of an authority on digital marketing, but they weren't being highlighted in a Google search.

Over a couple of years, I lost major deals because my online narrative was stuck in the past. But I did have a card up my sleeve. I spent a few months using my digital marketing knowledge to change Google's story about me. I designed the search result for my name so that it would inspire confidence, rather than cartoon confusion.

Your problem today: AI could be making the verdict.

That was a simple Google search a decade ago; people took it as an overview of my personal brand. It lost me deals, but not every time. Today, the AI-driven verdict about you from platforms such as ChatGPT, Perplexity and Google makes the stakes infinitely higher for every business leader. Why? The machines are no longer just showing a list of links. They write summaries. They craft what I call your "AI resume."

AI platforms are increasingly becoming many people's first stop for search. These AI platforms can autonomously compile a narrative about you based on every scrap of information they can find: the good, the bad and the wildly out of date. They don't care about your current reality; they write their version of your resume with the data they can find. That means if your digital footprint is fragmented, dominated by a past venture, contains an old piece of negative press or is confused with someone who shares your name, it can become the story AI tells prospects at the most critical moment of their journey.

The solution: Don't fight the machine. Teach it.

My knee-jerk reaction back in 2012 was to fight back with traditional online reputation management—try to delete my past and "drown the story." But I knew that wouldn't work. Then I realized I wasn't in a fight with an algorithm. I was in a classroom. And Google's algorithm was my student—a very powerful, very literal-minded child that needed to be taught.

You teach a machine the same way you teach a child: with absolute clarity, unwavering consistency and patient repetition. I set out to proactively educate Google about who I am today. The strategy is simple in concept:

1. Claim the truth. Establish a central, authoritative source of truth about yourself. For me, this was the "About" page on my personal website. This became my "entity home," where I clearly and simply stated the facts of who I am and what I do.

2. Frame the narrative. Meticulously update every online profile you control—such as LinkedIn, X (formerly Twitter), author bios, etc.—to echo that exact message. This helped me create a consistent narrative frame that the algorithms could see from every angle.

3. Prove it with corroboration. Ensure that when you appear on podcasts or are mentioned in the press, the biography used is the one you provide. This allowed me to build a web of trusted, third-party sources all repeating and proving the same story.

Within a few months, Google learned. My brand search engine results page—what you see when you search my name—began to reflect my current expertise, the blue dog faded into the background and the right deals started closing.

The real proof of this strategy's power came a decade later. When the new wave of AI assistants appeared, they all gave me an accurate and current AI resume right out of the box. I believe that's because the "teach the child" approach works even more powerfully on today's AI, since they all learn from the same curriculum—the open web—and crave the same clarity, consistency and corroboration to feel confident in the story they tell about you.

Maintain your AI resume.

Your AI resume is a living narrative that requires constant care because AI, your brand and the world are constantly evolving. Here are the three non-negotiable rules for maintaining it.

1. Track your AI resume. Conduct quarterly AI audits by asking platforms like ChatGPT and Google AI about yourself. Identify and fix factual errors, outdated narratives and brand ambiguity before a potential partner or investor finds them.

2. Update your narrative as you evolve. As your career changes, so should your AI resume. Update your "entity home" first to reflect your new reality and then update off-site sources you control. This ensures the AI learns your current story and doesn't leave your brand stuck in the past.

3. Keep a steady flow of fresh proof. AI systems need a slow and steady flow of current information from you. Consistently appear on podcasts, publish articles and speak at events. Each new appearance is a time-stamped proof point that corroborates your personal brand narrative, keeping your AI resume accurate and preventing digital ghosts from re-emerging.

Shape your own legacy.

For any business leader today, a misaligned AI resume could be a direct threat to your legacy and future opportunities. Before an investor writes a check, before a board offers you a seat or before a strategic partner signs a deal, their first act of due diligence could be happening inside an AI. The machines are constantly telling a story about you, with or without your input. The only question is whether you will be the one to write the script.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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